- about us
TAGS Living Lab aims to give an effective answer to the need of services and infrastructures innovation being highlighted by the management of local public and private organizations whose mission is to promote, to drive and to support effective and eco-compatible user fruition of tourist assets in the territory at hand.
As technological support, TAGS LL provides a test bed infrastructure for ICT innovation projects aiming to:
The provided test bed infrastructure comes from the results of three LL projects which together gave rise to the TAGS LL: ASSETTO, GEMACA, PARS_ECO. These three projects were developed in the context of the Apulian Living Labs program, sponsored by the Government of the Puglia Region (P.O. FESR 2007-2013).
Reference technological paradigms: Internet of Things, Gamification.
All the three projects share the common assumption that their offered specific ICT business services are targeted to user communities strongly involved in the participation to the collection and profile publication of the products concerned with the business services themselves. This active participation is stimulated by “gamification” strategies based on premiums mechanisms, managed by providing users with Electronic Cards registering their fruition of the business services. The social games have demonstrated their ability to raising awareness and encouraging behaviour change, so why not make use of those approaches for more serious purposes.
The active participation of the user community characterizes the whole life cycle of an Innovation TAGS LL initiative. The basic principle, for the user involvement, concerns their role as co-designer of the technological and organizational solution of the expected innovation. In this role, a sample of users, organized in focus groups, participates in the definition of the functional requirements of a solution for innovation, by producing analysis specification of their needs and by defining real-world scenarios of use and experimentation of the solution itself. Focus groups have a multidisciplinary character, since they include diversified business experience and technical skills compatible with the development objectives of the LL. In the focus groups there are adopted methodologies that favor the interactive work of the participants proactive ability, based on themes proposed by experts in the field. For this purpose, focus groups are moderated by an expert in methods of counselling, aimed at stimulating the analysis of the needs of each participant without awe towards participants presumably more skilled. In this context, the same ICT designers participating in the focus groups discussion by submitting their points of view and technological requirements on an equal footing with the views and requirements expressed by other participants.
References and Track Record
Apulian Living Labs web site:
ASSETTO Tourist Experience Portal: http://visitparcoaltamurgia.it/
GEMACA Electronic Card Portal: http://gemaca.org/
PARS_ECO Vegetal Oils Waste Disposal Portal: http://parseco.it/