JF Oceans




Highlight of objectives 

JF Oceans is created in 2010 and currently co-developing a Living Lab at the disposal of the retail and care sector participants dedicated to applied innovation in view of facilitating and provoking the exchange of ideas between different worlds (business, virtual business, users and virtual users experience). The Living Lab focusses on co-designing experiments in the field of customer convenience and experience. 


Full, Augmented & Mixed Reality: Translating and assembling virtual technologies into applied innovative solutions integrated in an intelligent manner with back-end data to improve citizen, customer and employee experiences. The JF OCEANS Living Lab focuses on all stakeholders and their roles in an open collaborative virtual context. Test infrastructure is provided to support testing of the innovative products and services. Applied Motion analysis: JF OCEANS translates digital human interaction and motions, real time context and behaviour to high value business intelligence which is visualized and simulated in a 3D collaborative environment to accelerate insights and decision taking. Internet of Things:The platform provides a virtual network that is intended to connect with Internet of Things to manage information processed by people and objects in a very easy way. An open platform to cocreate and test new services and products in a smart way. Gamification and Visual/Spatial Thinking: JF OCEANS has developed multiple proof-of-concepts and is able to visualize complex data in a way the human brain can quickly comprehend and collaborate with the information overload. The approach of spatial thinking is key to accelerate insights, align all stakeholders and accelerate innovation. 

The Living Lab provides following portfolio of skills: Immersive co-creation (from ideation to prototyping in 3D), effective Product Lifecycle support, Visual Business Intelligence (providing next-gen technology) and Business Augmentation Services. The Living Lab has experience in following domains: Sensors: mouse, video & camera, bluetooth, 3D camera, PIR, motion detector, pressure sensor, RFID, telerobotics, xbee low power wireless communication; Methods: case studies, co-creation, field experience, user adoption; Technique: focus group, prototyping, observations, scenario building, storytelling, survey, modeling; Tools: collaboration in virtual environments, mobile design and analysis tools. 

References and Track Record 

Since the start of JF OCEANS (2010) several prototypes and on-going collaboration have already been initiated such as collaborative co-creation in 3D, spatial visualisation, handmade games thru the internet, contextualization analysis all funded with own and client project means. JF OCEANS masters thru its business consulting expertise the management process of defining the project, running it, and finally take the next steps to industrialization. The IT core innovation team has proven expertise in the ICT 

  • development cycle and understanding of disruptive technologies, from the iterative development of 
  • products and services together with end-users and other stakeholders till technology roadmap.